We are disrupting how 90+ million Americans access primary care with subscription-based medicine. Here's why.


It’s not news to any American that our healthcare system is broken.

  • Total healthcare costs exceed $3.5 trillion – approaching 20% of GDP.
  • Families are paying $20,000+ per year – exceeding monthly mortgage payments for some.
  • Out-of-pocket expenses topping $5,000 per year even with insurance.

We're passionate about what we do and we've set out to do our part 

We're not going to slash the total cost in half overnight, but we have set out to break the status quo. We are a group of professionals passionate about fixing our broken healthcare system by infusing consumerism - transforming patients into consumers and giving them better, lower cost options.


Our initial weapon: subscription-based medicine. Our audience: 90+ million Americans.

Before we expand on why subscription-based medicine, let’s talk a bit about primary care.  To us, primary care means people making an initial approach to a doctor or nurse for treatment of basic or common rather than specialized issues. Today, that includes visits to a doctor, urgent care, or emergency room (ER).

America faces primary care challenges in numerous ways. Here are some:

  • Growing shortage of GPs, especially in rural America as some have described it as “a primary-care desert”
  • Accessing primary care – time to schedule, time to get there, wait times, accessing during nights and weekends, while traveling, working couples with young children, elderly, and disabled
  • Paying for primary care: pay-per-visit; mostly out-of-pocket; and rising

Why subscription-based medicine?

Subscription-based medicine, in contrast to pay-per visit, disrupts conventional healthcare because it seriously simplifies how Americans pay for healthcare--essentially by taking the insurance companies out of the equation.

With the current model, like your auto-insurance premium which increases with each accident, each pay-per-visit to a doctor, urgent care, or ER contributes to higher premiums; not to mention the ever increasing out-of-pocket expenses.

In contrast, with subscription-based medicine, you pay a fixed monthly fee for primary medical care. 

  • No deductibles
  • No co-pays 
  • No reimbursement hassles
  • No premium increases

Steps to subscription-based medicine

- Telehealth

Not only is telemedicine convenient—and preferred by many over brick-and-mortar visits; it also lowers costs by positively redirecting patients away from more costly care settings. And it's only going to get better as we improve on traditional telemedicine with our in-home medical diagnostics and the introduction of our mental health benefits.

     - Urgent Care

Urgent Care is still pay-per-visit. But the seeds of subscription-based urgent care, just like the emergence—and explosive growth--of urgent care itself a decade or so ago, are being sowed right here in New England.

      -Direct Primary Care

DPC is inherently subscription-based. But DPC providers face marketing prowess and sales muscle to grow their business. The challenge is to aggregate today’s fragmented DPC providers into a uniform subscription model and market those services through HPP’s established channels.

Steps Beyond

We are dreamers and we'll never stop in our quest to deliver improved care for a lower cost. Be on the lookout for announcements of our latest developments.

Meet the disruptors leading the subscription-based medicine transformation

Robert Goddard Headshot

Robert Goddard

Chief Executive Officer
Bob Goddard is the Chief Executive Officer and Chairman of the Board for HealthPoint Plus where he’s responsible for providing the leadership needed to enable the company deliver on its promise. Bob is a seasoned CEO & CFO and an entrepreneurial “hands on” executive who has demonstrated successful leadership in these roles for companies ranging from early stage start-ups to large mature corporations.
Greg Licata Headshot

Greg Licata

Chief Operating Officer & EVP
Greg Licata is the Chief Operating Officer for HealthPoint Plus where he leads the product and strategy initiatives for the company. Greg is also tasked with the operational implementation of those strategies and delivering solutions that disrupt the market and lead to better solutions and outcomes for our clients. Greg has over 20 years of healthcare technology product and operations experience.
Greg Green

Greg Greene

Chief Revenue Officer & SVP
Greg is the Chief Revenue Offier for HealthPoint Plus where his is responsible for revenue and membership growth for the company and of our clients. Greg has 25 years with national leadership roles in both Fortune-50 healthcare companies as well as smaller entrepreneurial ventures. He brings his years of corporate skill-sets and “solution consciousness” to HealthPoint Plus to help grow the company to the next levels of success.
Joe Hyatt Headshot

Dr Joe Hyatt, MD

Chief Medical Advisor
Joe Hyatt is the Chief Medical Advisor for HealthPoint Plus where he is responsible for the overall medical leadership for the company. Dr, Joe works to ensure that our services deliver exceptional care to our members based on best-in-class medical standards.
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