America has a primary care problem
No more business as usual
We are disrupting how 90+ million Americans access primary care with subscription-based medicine
The Big Picture
It’s no news to any American that our healthcare is broken:
Total cost exceeding $3.5 trillion – approaching 20% of GDP
Families paying $20,000+ per year – exceeding monthly mortgage payments for some
Out-of-pocket expenses topping $5,000, even with insurance
Why we do what we do?
No, we are not going to slash the total cost in half overnight.
But we have set out to break the status quo. We are a group of professionals passionate about chipping away at fixing our healthcare by infusing consumerism—by transforming patients into consumers.
Our first stop: primary care. Our weapon: subscription-based medicine. Our audience: 90+ million Americans.
Before we expand on why subscription-based medicine, let’s talk a bit about primary care.
To us, primary care means “healthcare at a basic rather than specialized level for people making an initial approach to a doctor or nurse for treatment”. Today, that includes visit to a doctor, urgent care, or emergency room (ER).
America faces primary care challenges in numerous ways. Here are some:
- Growing shortage of GPs, especially in rural America as some have described it as “a primary-care desert”
- Accessing primary care – time to schedule, time to get there, wait times, accessing during nights and weekends, while traveling, working couples with young children, elderly, and disabled
- Paying for primary care: pay-per-visit; mostly out-of-pocket; and rising
Why subscription-based medicine?
Subscription-based medicine, in contrast to pay-per visit, disrupts conventional healthcare because it seriously simplifies how Americans pay for healthcare--essentially by taking the insurance companies out of the equation.
With the current model, like your auto-insurance premium which increases with each accident, each pay-per-visit to a doctor, urgent care, or ER contributes to higher premiums; not to mention the ever increasing out-of-pocket expenses.
In contrast, with subscription-based medicine, you pay a fixed monthly fee for primary medical care.
- No co-pays
- No reimbursement hassles
- No premium increases
Steps to subscription-based medicine
Our first step: Telemedicine
Not only is telemedicine convenient—and preferred by many over brick-and-mortar visits; it also lowers costs by positively redirecting patients away from more costly care settings. Later, extend telemedicine with home diagnostics and expand telemedicine in mental health.
Our second step: Urgent Care
Urgent Care is still pay-per-visit. But the seeds of subscription-based urgent care, just like the emergence—and explosive growth--of urgent care itself a decade or so ago, are being sowed right here in New England.
Our third step: Direct Primary Care (DPC)
DPC is inherently subscription-based. But DPC providers face marketing prowess and sales muscle to grow their business. The challenge is to aggregate today’s fragmented DPC providers into a uniform subscription model and market those services through HPP’s established channels.
Steps beyond: We are dreamers. We’ll let you know when some of those dreams approach reality